Executive · Operator · Builder

Simplicity is
complexity resolved.

— Constantin Brâncuși

I build, scale and transform businesses — turning technology, economics and people into decisions that work in the real world.

Brâncuși exhibition poster photographed in Markus Zürn's home in Berlin
Photo of Brâncuși and flowers in my living room.

The technologies changed.
The job stayed remarkably consistent: turn them into business.

GSM Payments Mobile Entertainment Software M2M E-Commerce SaaS Data AI

01

BUILD

Build the market, team and operating model the next stage requires.

02

ECONOMICS

Make growth create enterprise value — through margin, cash, unit economics and operating leverage.

03

ALIGN

Align shareholders, executives and teams behind clear decisions — then make execution accountable.

RevenueDiscount24 / Otto
€40MAdded buying volume · +5% marginCdiscount
€84→115MDigital salesATU / Mobivia
€2M+Structural savingsATU / Mobivia
21→45+Technology Hub · eNPS 71→88RepRisk Berlin
Proof, not adjectives →

I don’t think creativity and strategy are opposites.

Both are acts of resolving complexity.

German-French by biography, trilingual by daily practice. I write songs in French with my band, sing bass in a choir and play several instruments. Different discipline, same instinct: listen closely, find the structure, remove what does not belong — and perform in harmony.

DE · FR · EN  ·  Berlin

Two weeks.
Three decisions.
One operating plan.

For CEOs, founders, boards and investors facing a growth, transformation or operating challenge that has become too complex, too political or too slow.

01Diagnostic MapWhere value, friction and uncertainty actually sit.
02Evidence LedgerFacts, assumptions and missing evidence separated.
03Decision AgendaThe three decisions leadership needs to make now.
0490-Day Operating PlanOwners, priorities, KPIs and execution rhythm.

No slide theatre. A bounded executive intervention with a defined output.

Let’s talk
€15,000 fixed fee

Let’s build something that works.